0 %

Achieved an exceptional ROAS

0 %

Online sales surged by 250% within six months

0 %

Attracted 131K new users

0 %

Total users increased to 129K

The Ortensia

Industry: Premium Lifestyle Brand

Client Background:

The Ortensia is a premium lifestyle brand renowned for its high-quality products. With a growing online presence, The Ortensia sought to enhance its digital marketing strategy to increase sales and optimize marketing efforts.

The Challenge:

The Ortensia faced several challenges:
  • Limited insights into user behavior and conversion pathways.
  • Underutilization of digital advertising channels.
  • Inefficient email marketing campaigns.
  • Need for a unified view of marketing performance across channels.

 

Almund's Approach:

Almund developed a comprehensive strategy focusing on the following key areas:
  • Advanced tracking and analytics through GA4.
  • Multi-channel advertising via Google Ads, Meta Ads, TikTok, and Snapchat.
  • Enhanced email marketing campaigns.
  • Custom dashboards for real-time performance monitoring and data-driven decision-making.

Solution and Implementation

1. GA4 Setup and Custom Dashboards:
  • Implemented GA4, Google Ads, and other ad platform tracking setups for advanced tracking and insights, resolving integration hurdles with Shopify.
  • Developed custom dashboards to enable real-time insights and data-driven decisions.
2. Multi-Channel Advertising:
  • Google Ads:
  • Launched targeted search and shopping campaigns.
  • Utilized advanced bidding strategies and ad extensions.
  • Regularly optimized keywords, ad copy, and landing pages.
  • Meta Ads (Facebook & Instagram):
  • Developed a robust strategy for Facebook and Instagram.
  • Created engaging ad creatives tailored to audience segments.
  • Conducted A/B testing for continuous optimization.
  • TikTok Ads:
  • Leveraged TikTok’s unique platform to drive TOFU (Top of Funnel) audience engagement.
  • Targeted younger demographics and trend followers.
  • Snapchat Ads:
  • Focused on driving brand awareness and user engagement among Snapchat’s active user base.
3. Email Marketing:
    • Designed personalized email campaigns for lead nurturing and repeat purchases.
    • Automated workflows for cart abandonment, product recommendations, and post-purchase follow-ups.
    • Used segmentation to increase open and click-through rates.

Outcome

Key Performance Improvements:
  • Purchase ROAS: Achieved an exceptional ROAS of 10.
  • Revenue Increase: Online sales surged by 250% within six months.
  • User Growth: Attracted 131K new users, a 33.8% increase.
  • Engagement: Average engagement time increased by 4,614.7%, reaching 30 seconds.
  • Overall Users: Total users increased to 129K, up by 29.9%.