Reduction in Data Processing Time
Enhanced ROI
Improved Attribution Tracking
Reduced Data Related Costs
BigShort
Industry: Stock Trading and Financial Analysis
The Challenge:
BigShort, a new entrant in the stock trading platform market, required a sophisticated and robust analytics system for its brand-new website. Their primary need was to track lead sources, platforms, campaigns, and keywords effectively, which is vital for a platform offering advanced data science and software engineering in stock trading.
Our Approach:
Almund embarked on creating a comprehensive analytics system from scratch for BigShort. The goal was to integrate a range of advanced tools and platforms to ensure a complete, efficient tracking system right from the website’s inception.
Solution and Implementation
- Brand-New GA4 and GTM Setup: Developed and implemented a new Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup, tailored specifically to BigShort’s unique requirements.
- Customized Data Layer and Event Tracking: Built a custom data layer in GTM, ensuring precise capture of events such as sign-ups and payment successes, crucial for understanding user engagement and conversion paths.
- Advanced Analytics Integration: Integrated Looker Studio for deep data analysis and insights, enriching the analytics setup with powerful visualization and reporting capabilities.
- Comprehensive Conversion Tracking: Established conversion tracking across multiple platforms, including Google Ads, Reddit, Meta CAPI, and more, to accurately attribute campaign success and optimize marketing efforts.
- Marketing Attribution Model: Implemented a sophisticated marketing attribution model in GA4, enabling BigShort to identify the most effective platforms, campaigns, and keywords driving conversions.
Outcome
The tailor-made analytics system revolutionized BigShort’s approach to digital marketing.
The new setup provided them with unprecedented visibility into user behaviors and marketing effectiveness, enhancing their ability to allocate resources efficiently and maximize ROI.
The comprehensive data tracking enabled BigShort to fine-tune its marketing strategies and improve sales funnel optimization.