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Carrum Health
Industry: Healthcare Sector
Client Background:
Carrum Health, a major healthcare provider, sought to upgrade its digital analytics in light of the transition to Google Analytics 4 (GA4).
The Challenge:
Carrum Health required a sophisticated system to track GA4 across their diverse digital presence, integrating the needs of various departments and customer segments.
Almund's Approach:
Almund’s team worked closely with Carrum Health’s marketing, analytics, and acquisition teams to develop a customized solution that catered to their specific tracking needs and integrated advanced analytics tools.
Solution and Implementation
- GA4 Setup and Integration: Established a robust GA4 framework, incorporating data streams for different subdomains.
- Advanced Tracking Implementation: Integrated Looker Studio, BigQuery, GSC, and conversion tracking tools for Google Ads, Reddit, and Meta CAPI to capture comprehensive data analytics.
- Visualization and Reporting: Utilized GA4’s advanced features for detailed visualization of customer journeys and interactions.
- Data Layer and Conversion Tracking: Implemented a comprehensive data layer and defined conversion events across multiple platforms.
Outcome
Carrum Health achieved an enhanced level of digital analytics capability, allowing for more nuanced understanding and tracking of customer behaviors and improved decision-making based on comprehensive data analysis.