Improvement in Tracking Customer Interactions
Reduced Marketing Spend through Optimized Resource Allocation
Increased ROI
Enhanced Attribution Tracking Accuracy
Corpay One
Industry: Payment and Financial Solutions
Client Background:
Corpay, a leader in payment and financial solutions, was keen on advancing its digital analytics capabilities to better understand customer interactions and enhance its online business strategies.
The Challenge:
Corpay faced challenges in their digital analytics framework, particularly in the implementation of Google Analytics 4 (GA4). Their existing setup was not fully leveraging the capabilities of GA4, limiting their ability to track user interactions effectively and analyze customer journeys comprehensively.
Almund's Approach:
Almund’s strategy was to provide a holistic solution that not only addressed Corpay’s immediate GA4 implementation needs but also set them up for scalable future growth. This involved a detailed assessment and a robust action plan targeting key areas of their digital analytics framework.
Solution and Implementation
- Custom GA4 and GTM Setup: Developed a new Google Analytics 4 (GA4) and Google Tag Manager (GTM) setup, specifically designed to meet Corpay’s unique tracking requirements.
- Advanced Tracking Configuration: Integrated Looker Studio and BigQuery for sophisticated data analysis and visualization, enabling Corpay to gain deeper insights into customer behavior and transaction patterns.
- Holistic Conversion Tracking: Implemented conversion tracking for Google Ads, Reddit, and Meta CAPI, ensuring comprehensive tracking of all marketing channels.
- Data Layer Customization: Built a customized data layer in GTM for detailed event tracking, crucial for monitoring user actions and conversion paths.
- Robust Marketing Attribution: Created a marketing attribution model in GA4, allowing Corpay to pinpoint the most effective elements of its marketing strategy.
Outcome
The custom-built analytics system significantly enhanced Corpay’s ability to understand and engage with their customers.
They gained a detailed understanding of customer interactions, leading to more informed decision-making and a significant improvement in their digital marketing ROI.